What’s better than a gingerbread house? Maybe a charcuterie board? How about both?
Presenting the ultimate project; working with with food stylist Johanna Lowe, we created three region-specific charcuterie houses: A Mid-West Cabin, An East-Coast Revival Home and An Ocean-Front Spanish Villa, made entirely of Hillshire Snacks and put up listings in local news and social media.
The campaign appeared as classified ads in the Denver Post and Boston Globe, and was shared on socials gaining 8,549,010 impressions on Twitter and 236,213 impressions on Pinterest.
