NATIONAL BACON DAY

To celebrate National Bacon Day (and to remind folk that although we’re all about sausage, we’re bacon masters too) we launched an ongoing  social PR media campaign reintroducing ourselves from sausage specialists, to bacon connoisseurs. 

We reimagined Jimmy Dean’s social media presence through profile pictures, cover photos and a social-forward video across channels, inviting fans to celebrate Bacon and win a giveaway. The campaign drummed up buzz to celebrate National Bacon day with 632,336 impressions on twitter.